Technical SEO Audit

You can publish great content and still lose to weaker competitors when search engines can't crawl, render, or trust your pages. I run a technical SEO audit that traces exactly where that happens and gives you a fix list ordered by impact, not by how easy each item is to close.

What I Audit

I work through the layers that decide whether a page earns rankings and AI citations at all:

• Crawlability — robots rules, internal linking, redirect chains, and orphan pages that hide your money content from bots.
• Indexation — canonical logic, duplicate clusters, thin pages, and index bloat that dilute your best URLs.
• Core Web Vitals and INP — real-user LCP, CLS, and Interaction to Next Paint, checked against field data rather than lab scores alone.
• JavaScript rendering — what Googlebot actually sees after render versus what your framework ships, and where hydration drops content or links.
• Log-file analysis — how bots really spend crawl budget on your domain, which sections they ignore, and where they hit errors.
• Site structure — depth, hub-and-spoke logic, and the internal signals that tell search engines what matters.

How I Work

I start from your server logs and live crawl data, not assumptions. That combination shows me the gap between what you think is indexed and what bots actually reach and process.

From there I reproduce the highest-value issues myself so you get evidence, not a checklist someone pasted from a tool. Every finding names the affected URLs, the mechanism, and the expected result of fixing it.

By mid-2026, AI answer engines pull from the same crawlable, well-structured pages that rank in classic search. A site that renders cleanly and returns fast, correct responses to bots is the site that gets cited in AI answers. I audit for both at once.

What You Get

• A prioritized fix list scored by estimated impact and effort, so your team knows what to ship first.
• Concrete reproduction steps and evidence for every issue, ready to hand to developers.
• A rendering and indexation map showing which templates leak content or crawl budget.
• A short executive summary that ties the technical findings to traffic and revenue.

I write findings for the people who implement them. Developers get specifics they can act on in a sprint; you get a clear view of what each fix is worth.

Who This Is For

This audit fits sites where technical debt is capping otherwise strong content: JavaScript-heavy stacks, large catalogs, sites after a migration or replatform, and teams that suspect crawl budget or rendering is holding them back. If your rankings stalled despite good content and links, the cause is usually here.

FAQ

How long does a technical SEO audit take? It depends on site size and stack complexity, but most audits run a couple of weeks from log access to the final prioritized report. I confirm the timeline with you before we start.

Do you need access to server logs? Yes, for the full picture. Log-file analysis is what separates guesses about crawl budget from evidence. If logs aren't available, I still audit crawl and render data and flag the blind spots that leaves.

Will this help with AI search and citations, not just Google? Yes. AI answer engines rely on the same crawlability, clean rendering, and clear structure that classic search rewards. Fixing the technical base improves your odds of being read and cited by both.