GEO / AI-Search Visibility Audit

Search now answers before it links. When someone asks an AI engine about your market, a short answer names a few trusted sources — and increasingly, the buyer never scrolls to the classic results. This audit shows whether that answer includes you, and what it takes to be the brand AI quotes.

What I measure

I test your visibility across the surfaces that now shape discovery, using real prompts your buyers actually ask.

• AI Overviews — whether Google's generated answers cite you, a competitor, or neither for your money queries.
• Google AI Mode — how you surface in the conversational, follow-up-driven results, not just the classic ten links.
• ChatGPT Search — which sources the model pulls and links when users research your category.
• Perplexity — your presence and citation share against the competitors it treats as authorities.

For each surface I record whether you appear, in what context, and who is quoted instead when you're absent.

Where visibility breaks

Being invisible to AI is rarely random. I trace it to specific, fixable causes.

• Entity clarity — whether search engines understand who you are, what you do, and how you connect to your topic and category.
• Schema and structured data — the machine-readable signals that help engines extract and trust your content, and where yours are missing or malformed.
• Content shape — whether your pages answer questions the way AI systems like to lift them: clear, specific, and well-attributed.
• Authority signals — mentions, reviews and references across the web that tell an AI model you're a credible source.

What you receive

• A visibility scorecard across AI Overviews, AI Mode, ChatGPT Search and Perplexity for your priority topics.
• A gap analysis of your entities and schema, with the exact markup and profile fixes that close them.
• A concrete, prioritized plan to get cited — content, structure and authority actions ranked by likely impact.
• A walkthrough call to align the plan with your team and roadmap.

Who it's for

This audit is for founders and marketers who can see AI search reshaping their category and don't want to wait to find out where they stand. It suits brands in competitive, high-intent niches — where being the cited answer is quickly becoming as valuable as ranking first.

It pairs naturally with a classic SEO audit but stands on its own: the goal here is specific — becoming a source AI engines trust and repeat.

FAQ

Isn't this just SEO under a new name? No. Classic SEO optimizes for a ranked list of links; GEO optimizes for being selected and quoted inside a generated answer. The signals overlap but the target, and much of the work, is different.

Can you guarantee I'll be cited by AI engines? No one honestly can — these systems are probabilistic and change often. What I guarantee is a clear read on where you stand today and the highest-leverage actions to improve your odds, based on how these engines currently behave.

How is visibility measured when AI answers vary? I run a defined set of buyer prompts across each surface and record outcomes systematically, so results are comparable over time rather than a single lucky or unlucky snapshot.