SEO/GEO audit checklist

A 40-point checklist I run on every project, grouped by area. Use it as a fast self-audit.

Technical

• Clean, crawlable architecture; no orphan pages
• Indexation matches intent — no thin or duplicate pages indexed
• Core Web Vitals in the green on mobile
• HTTPS, correct canonicals, no redirect chains
• XML sitemap and robots.txt aligned
• JS content renders for crawlers
• Structured data valid (Article, FAQ, Product, Organization)
• hreflang correct for every locale

Content & entities

• Each page maps to one clear search intent
• No cannibalization between pages
• Topical clusters with strong internal linking
• Named authors with bios and an author entity
• Organization + Person schema and consistent sameAs
• Answer-ready sections — definition-first and scannable
• Content refreshed on a schedule

Links

• Editorial, topically relevant backlinks
• Healthy anchor-text distribution
• Toxic links identified and pruned
• Internal links pass authority to money pages

GEO / AI search

• Brand appears in AI Overviews for core queries
• Cited by ChatGPT and Perplexity where relevant
• Content structured for extraction and attribution
• Share of AI voice tracked over time

Measurement

• Rankings and traffic tied to revenue, not vanity metrics
• AI citations tracked alongside classic rankings
• Clear reporting cadence with named owners

Want this done for you?

This checklist is the backbone of a full SEO/GEO audit — run thoroughly, scored and prioritized.