Safe Manufacturer (official store)
organic traffic: 297 → 2,536 / mo
keywords in Top-10: 58 → 488
keyword reach: 568 → 2,740
An official safe manufacturer was losing ground to dealer sites that owned the Top, despite being the source brand. Its own store was unoptimized with weak traffic.
Technical audit, semantic core and structure refinement with relevant pages, clustering, markup fixes, SEO copy and metadata, an optimized blog with a content plan, and a link-growth plan.
Background
An official safe manufacturer was losing ground to dealer sites that owned the Top, despite being the source brand. Its own store was unoptimized with weak traffic.
What we did
- Technical audit; semantic core and structure refinement with relevant pages; clustering.
- Markup fixes, SEO copy and metadata; an optimized blog with a content plan; a link-growth plan.
Results
Organic traffic grew from 297 to 2,536 visits a month (×8) over the engagement. Keyword reach rose from 568 to 2,740 and keywords in Top-10 from 58 to 488 — the manufacturer overtook its own dealers in Google.
FAQ
Why was the manufacturer behind its dealers?
Dealer sites were better optimized and owned the Top. We rebuilt the manufacturer’s structure and content to reclaim those positions.
How long did it take?
First changes showed within about four months; organic traffic reached ×8 over the engagement.
What role did the blog play?
An optimized blog with a content plan brought informational traffic and supported the commercial pages’ authority.