Country Resort & Spa
organic traffic in the first 3 months
visitors / month in season
SEO baked in at build stage
A country resort complex (hotel + spa) wanted SEO baked into the build stage and to lead on a set of target queries — and to fill rooms in season.
SEO strategy and a developer brief built around it, semantic core and a structure of relevant landing pages, clustering, SEO copy and metadata, online booking, and safe link growth.
Background
A country resort complex (hotel + spa) wanted SEO baked into the build stage — to lead on a set of target queries and fill rooms in season, starting from a zero base.
What we did
- SEO strategy and a developer brief built around it; a semantic core and a structure of relevant landing pages.
- Clustering, SEO copy and metadata; online booking integrated; safe link growth.
Results
From zero, organic traffic reached 5,000+ visits a month in season — about ×11 growth in the first three months — with the site ranking for 135+ target queries and full seasonal occupancy.
Baking SEO into the new site avoided costly rework and let it rank fast — ×11 in the first three months.
The structure and content target seasonal demand, and online booking converts the in-season traffic into reservations.
Month one brought the first hundreds of visits; by month three it passed 5,000 a month in season.