Pandoramag (pandoramag.com.ua)
organic traffic: 2,414 → 8,765 / mo
orders from organic
keyword reach: 3,516 → 9,404
A jewelry e-commerce store (pandoramag.com.ua) wanted to grow sales beyond paid ads, fix an outdated design and win pages for commercial queries it was invisible for.
A full semantic core and SEO-ready structure, migration to a new CMS with a selling redesign and faster load, optimized product cards with telephony/warehouse/CRM, and a safe link-building strategy.
Background
Pandoramag (pandoramag.com.ua) is a jewelry e-commerce store. The owner, Margo, wanted to grow sales beyond paid ads, modernize an outdated design and win commercial queries the site was invisible for — it ranked for almost nothing at the start.
What we did
A team of four ran a full rebuild:
- Niche and competitor analysis, a long-term SEO strategy and a plan for a new site.
- Migration to a new CMS with a selling redesign and faster load; reworked product cards with telephony, warehouse and CRM integration.
- Full semantic structure, metadata, content and a safe link-building strategy.
Results
Organic traffic grew +263% (2,414 → 8,765 visits a month, and onward to ~13,000), orders multiplied 3–4×, and keyword reach went from 3,516 to 9,404 — with Top-10 presence built from a near-zero base.
Almost zero commercial visibility and an outdated design. We rebuilt the site and structure from the ground up.
Both — orders multiplied 3–4× alongside the +263% organic traffic, thanks to a selling redesign and CRM/warehouse integration.
It is seasonal and assortment-heavy, so the structure was built around commercial queries and product cards that scale.