New Art (new-art.com.ua)
organic traffic: 27 → 4,500 / mo
keywords in Top-10 (from 12)
keyword reach: 513 → 5,030
A dance school (new-art.com.ua) needed to expand online during the pandemic and become visible in the Top of its region for core queries.
SEO strategy and a new site built to current SEO standards, an expanded structure with informational articles, and consolidation of rankings as the business scaled.
Background
New Art (new-art.com.ua) is a dance school. The owner, Maria, came during the pandemic: Google Ads didn't work in the niche, the local business wasn't reaching users in its city, and the site needed a rebuild. The goal — expand online and reach the regional Top for core queries.
What we did
A team of four built the project from a near-zero base:
- An SEO strategy and a new website built to current SEO standards, on a new CMS with a faster, conversion-focused design.
- An expanded structure with product/section pages, GEO pages for individual cities, a blog for informational traffic, telephony, warehouse and CRM.
- Ongoing on-page SEO, content and safe link growth.
Results
Organic traffic grew from ~200 to 4,600 visits a month over two years. Keywords in Google Top-10 went from 12 to ~1,300, with strong gains across the whole position range.
In this niche Google Ads underperformed, so organic search became the main growth channel — and it compounded.
A new SEO-built site plus dedicated GEO pages for individual cities expanded reach far beyond the home city.
First results within months; the climb from ~200 to 4,600 organic visits a month played out over two years.