Blagorod (blagorod.ua)
sales in the first 3 months — same budget
new-website development cost
SEO landing pages lifted Google Ads quality
Blagorod (blagorod.ua) is a residential development in the Kyiv suburbs (Kryukivshchyna). The brief: audit and optimize marketing and grow sales — without increasing the budget — while building an efficient new website.
Marketing audit and campaign/tracking optimization (flat budget), a streamlined new-site build, and an SEO foundation that fed the paid channel: dedicated landing pages per apartment type and object, with standard on-page and off-page optimization.
Background
Blagorod (blagorod.ua) is a residential development in the Kyiv suburbs (Kryukivshchyna). It came to us to audit and optimize its marketing and grow sales — without increasing the budget — and to build a new website efficiently.
What we did
- Marketing audit & optimization — reviewed the funnel and paid channels, then optimized campaigns and tracking while keeping the budget flat.
- SEO foundation for paid + organic — built dedicated landing pages for each apartment type and object (one- and two-bed, layouts, sections), and ran standard on-page and off-page optimization. More relevant, better-structured pages raised the Google Ads Quality Score — improving ad rank and lowering cost per click for the same spend, and earning organic visibility along the way.
- Efficient build — streamlined the new-site specification and development, cutting cost.
Results
Sales grew +40% in the first three months — without raising the marketing budget — and new-website development cost dropped 20%. The SEO landing-page structure made paid traffic more relevant and every advertising hryvnia work harder.
Both. Marketing and campaign optimization drove the +40% sales, while SEO landing pages per apartment type plus on/off-page work raised Google Ads Quality Score for cheaper, better-quality traffic.
By optimizing campaigns and tracking and by making landing pages far more relevant, so the same spend converted better.
Sales were up +40% within the first three months of the engagement.